6 Ways Recent College Grads Can Market Themselves on LinkedIn

April 20, 2023by Caitie Cunningham

Congratulations on graduating from college! 

As you begin your job search, one of the most important tools you can use to market yourself to potential employers is LinkedIn. LinkedIn is a professional networking site that allows you to connect with other professionals, showcase your skills and experience, and find job opportunities. In fact, according to a survey conducted by Jobscan, 87% of recruiters use LinkedIn to search for candidates.

So how can you use LinkedIn to market yourself as a candidate of choice?

  • Optimize your LinkedIn profile

Your LinkedIn profile is your online resume, so it’s important to make sure it’s complete and up-to-date. This means filling out all the sections, including your headline, summary, work experience, education, and skills. Use keywords that are relevant to your industry and the types of jobs you are interested in to make your profile more searchable. Also, be sure to include a professional profile picture and cover photo.

  • Build your network

Connect with people in your industry and other professionals who can help you with your job search. You can start by connecting with your classmates, professors, and alumni from your college or university. You can also join LinkedIn groups related to your field to connect with like-minded professionals.

  • Engage with content

Engaging with content on LinkedIn is a great way to show your expertise and personality. You can share articles, comment on posts, and even write your own posts. This will help you to build your personal brand and establish yourself as an expert in your field.

  • Showcase your work

LinkedIn allows you to showcase your work in a variety of ways. You can add links to your blog, portfolio, or website in your profile. You can also add multimedia content, such as photos, videos, and presentations, to your profile to showcase your work in a more visual way.

  • Seek endorsements and recommendations

Endorsements and recommendations from your connections on LinkedIn can help to validate your skills and experience. Reach out to former colleagues, professors, or mentors and ask them to write you a recommendation or endorse your skills.

  •   Follow companies and job postings

Following the companies that you’re interested in and job postings is a great way to stay up-to-date on the latest job openings and industry news. You can also set up job alerts to be notified when new job openings are posted.


In conclusion, LinkedIn is an incredibly powerful tool for marketing yourself as a candidate of choice to potential employers. By optimizing your profile, building your network, engaging with content, showcasing your work, seeking endorsements and recommendations, and following companies and job postings, you can use LinkedIn to stand out in a crowded job market. Good luck with your job search!


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Caitie Cunningham

CMRGCreative Marketing + Recruitment Group
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CMRGCreative Marketing + Recruitment Group
OUR LOCATIONSWhere to Find Us?
New York City - Washington, DC - Ann Arbor, Michigan

Copyright 2023 by CMRG. All rights reserved.

Copyright 2023 by CMRG. All rights reserved.