Standing Out in 2023: How to Market Yourself as a Strong Candidate

In today’s rapidly evolving job market, it’s essential for candidates to differentiate themselves and showcase their skills effectively. As the year 2023 unfolds, the landscape of desirable skills and emerging roles continues to shift. According to the World Economic Forum’s Future of Jobs Report 2023, “Analytical thinking and creative thinking remain the most important skills for workers in 2023.” 


Keep reading to find some valuable insights and tips on how to market yourself as a strong candidate in 2023, incorporating the latest trends and statistics from the report.


Embrace Analytical and Creative Thinking

According to the report, “Analytical thinking is considered a core skill by more companies than any other skill and constitutes, on average, 9% of the core skills reported by companies.” Employers highly value individuals who can leverage data-driven insights and think critically to solve complex problems. Showcase your ability to analyze information, identify patterns, and develop innovative solutions. As the report states, “Creative thinking, another cognitive skill, ranks second, ahead of three self-efficacy skills – resilience, flexibility and agility; motivation and self-awareness; and curiosity and lifelong learning – in recognition of the importance of workers’ ability to adapt to disrupted workplaces.” 


Adaptability and Resilience

As we’ve learned in the past few years in particular, being malleable and pivoting has allowed strong candidates to showcase their strengths and illustrated that adaptability is key. The World Economic Forum emphasizes the significance of self-efficacy skills such as resilience, flexibility, agility, motivation, self-awareness, and curiosity. Illustrate instances where you’ve successfully adapted to new situations, acquired new skills, and displayed a growth mindset. According to the report, “The impact of most technologies on jobs is expected to be a net positive over the next five years.” Highlight your ability to navigate change and remain resilient in the face of technological advancements and workplace disruptions. 


Technological Literacy and Emerging Roles

Employers are seeking candidates who possess technological literacy and can contribute to these emerging fields. The World Economic Forum and our recruitment team at CMRG are finding that “the fastest-growing roles relative to their size today are driven by technology, digitalization, and sustainability.” Emphasize your proficiency in technologies like AI and machine learning, as the report states, “AI and Machine Learning Specialists top the list of fast-growing jobs.” Additionally, showcase your understanding of sustainability by highlighting your knowledge in areas such as renewable energy, environmental management, and information security.


Embrace the Positive Impact of Technology

Contrary to concerns, most technologies are expected to have a net positive impact on jobs over the next five years. Highlight your expertise in areas such as big data analytics, climate change and environmental management technologies, and encryption and cybersecurity, as well as artificial intelligence and other exciting emerging technologies. As the report states, “Big data analytics, climate change and environmental management technologies, and encryption and cybersecurity are expected to be the biggest drivers of job growth.” Position yourself as a candidate who can contribute to organizational success in these areas while navigating potential disruptions caused by technologies like AI and digital platforms.


Emphasize Collaboration and Leadership

While technical skills are crucial, the report also highlights the importance of attitudes relating to working with others. Employers value candidates who possess empathy, active listening, leadership, social influence, and quality control. Demonstrate your ability to collaborate effectively, communicate clearly, and motivate others. According to the report, “The core skills top 10 is completed by two attitudes relating to working with others – empathy and active listening and leadership and social influence – as well as quality control.” Highlight leadership experiences where you successfully led teams, managed projects, and achieved results through effective interpersonal skills.


As the job market evolves, it’s essential for candidates to adapt their strategies and effectively market themselves. By incorporating direct quotes from the World Economic Forum’s Future of Jobs Report 2023, you can showcase your understanding of the latest trends and insights. Embrace analytical and creative thinking, emphasize adaptability and resilience, and showcase your technological literacy. Moreover, highlight your ability to collaborate, lead, and contribute positively to emerging fields. As the report emphasizes, “Technology adoption will remain a key driver of business transformation in the next five years.” 


By implementing these tips and aligning yourself with the demands of the evolving job market, you can make a compelling case for your candidacy and capture the attention of recruiters searching for top talent in 2023.


Ready to take the next step in your career? Join our talent pool so we can begin to match you with their ideal opportunities. 


Or, if you are looking for a great candidate to make an impact at your organization? Schedule time with our team today!


Let us guide you toward success in the ever-changing world of work.

Caitie Cunningham

Caitie Cunningham is CMRG's VP of Marketing + Business Development. She has over 13 years of integrated marketing, sales and recruitment experience.